The GROWTH Formula
for Premium Real Estate Developers.
An integrated approach to real estate growth.
Strategy & Market Positioning
Positioning · Brand · Creative · GROWTH Blueprint
Every closed deal starts with a clear strategy. Before a single campaign goes live, we define your positioning, your buyer profile, your messaging, and the creative assets your project needs to stand out in a crowded market.
Buyer Acquisition &
Sales
Paid Media • Lead Generation • Appointment Setting • Sales
We generate qualified international buyer demand, qualify every enquiry through our setter team, book meetings with buyers ready to move, and guide each opportunity through a structured sales process until the contract is signed.
CRM & Performance Intelligence
CRM • Automation • Reporting • Insights
Every lead, conversation, meeting, and closed deal is tracked in one connected system. You get live visibility into what's working, what isn't, and where the next unit of growth comes from.
Watch the GROWTH Formula in action - the exact system behind our clients' results.
Stop paying for leads and trafficthat never turn into deals.
Your pipeline is only as strong as its weakest stage.
Most developers pay for traffic and leads, but nobody owns what happens next. The follow-up is slow, the qualification is weak, and buyers who could have closed disappear before your sales team gets to them.
The GROWTH Formula runs all six stages under one team, so leads actually turn into signed contracts.
Built on real conversations, not marketing metrics.
Every stage of the GROWTH Formula is built to move buyers closer to signing. From the first qualified conversation to the final contract, we measure what actually matters, revenue.
$5M+
Closed Sales
30+
Deals Closed
14+
Meetings Per Day
30 Days
Average Time To Close
$1.8M
Largest Single Deal
Attract
In front of the right buyer, in the right language.
• Positioning & Messaging
• Paid Media Campaigns
• Content & Landing Pages
Qualify
Tire-kickers filtered out before they reach a closer.
• Lead Qualification
• Buyer Verification
• CRM Enrichment
Book
Confirmed meetings, not maybes, on advisor calendars.
• Appointment Setting
• Calendar Management
• Buyer Reminders
Close
Advisors who close. The stage everyone else skips.
• Professional Sales Advisors
• Negotiation Support
• Deal Management
Follow Up
The 90% who don't buy today, captured for when they do.
• Automated Nurturing
• Re-engagement Campaigns
• Pipeline Management
Report
Every number, every stage. You're never flying blind.
• Revenue Dashboards
• Performance Reporting
• ROI Analysis
See why developers choose the GROWTH Formula over traditional agencies.
Option A
Traditional Agency
Option B
In-house Team
THE OPERATION
The GROWTH partner built for ambitious real estate developers.
Aterra Growth is the growth partner for real estate developers who want more than just ads. We bring strategy, marketing, sales, CRM, and reporting together under one team, following our six-stage GROWTH Formula as one connected system.
We work as an extension of your team, managing the buyer journey from first enquiry to signed contract. Every decision is backed by data. Every stage connects seamlessly to the next. And every result is measured by what matters most: qualified meetings, closed deals, and measurable revenue.
The people behind the operation, driving growth.
Kevin Díaz
Co-founder & CEO
With a background spanning brokerage, capital raising, and development advisory, Kevin specializes in off-plan sales, investor qualification, and positioning projects for successful market entry.
He founded Aterra to bring institutional discipline and transparency to Bali's real estate market. His expertise spans capital, development, brokerage, and marketing, helping projects achieve structured growth while connecting with investors across Europe, the Middle East, and Asia-Pacific.
Jonas Abrahamsen
Co-founder & CMO
Ten years across commercial growth and marketing leadership. 15+ companies built, scaled, and exited. 100M+ DKK in combined value. Marketing agencies scaled to 40+ employees.
Seven-figure e-commerce growth led end-to-end. Builds the commercial engine across the group — positioning, demand, conversion, and the operating discipline that makes growth profitable.
01
How do you qualify buyers before they reach our sales team?
Every enquiry goes through a qualification process based on budget, purchase intent, timeline, location preference, and investment goals. Our objective is to ensure advisors spend their time speaking with buyers who are genuinely ready to move forward.
02
Can Aterra Growth work with our existing sales team and CRM?
Yes. We integrate with your existing sales process wherever possible. Whether you're using HubSpot, GoHighLevel, Salesforce, or another CRM, we build around your current operation rather than forcing you to start over.
03
What happens after a lead is generated?
Lead generation is only the beginning. We manage lead qualification, appointment booking, CRM automation, follow-up, and reporting to improve conversion at every stage of the buyer journey.
04
Can you work with off-plan developments?
Absolutely. Much of our experience is focused on off-plan and premium residential developments, where buyer education, nurturing, and long sales cycles require more than traditional lead generation.
05
Do you only generate leads, or do you help close deals?
We support your entire growth operation. Depending on your team's needs, that can include appointment setting, sales enablement, CRM workflows, reporting, and ongoing optimization alongside your advisors.
06
How much advertising budget should we expect?
Every project is different. Advertising budgets depend on your target market, property value, sales objectives, and timeline. During our strategy session, we'll recommend a budget based on your commercial goals rather than arbitrary spending targets.
Bali, Indonesia